Saturday, February 13, 2010

plastic town

I did a comparative study of the original Lego bricks and a local imitation of it. Even though Lego is expensive, it has been extremely successful. During my initial research, i met wit a mother who bought a set of Lego all the way from Singapore due to distrust in Indian toys. The smallest set of Lego with very few pieces costs around Rs.500 whereas the local one cost about Rs.35. I studied the 2, for its differences, similarities, advantages and disadvantages. It was an interesting exercise.






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